Cloud Asset Management

Cloud Asset Management - CAM

CAM is a new and innovative discipline within IT Asset Management (ITAM) that is dedicated to managing assets within the cloud. While Software Asset Management (SAM) or Financial Operations (FinOps) may initially appear sufficient, CAM is uniquely equipped to handle the hidden challenges when managing SaaS, PaaS, and IaaS assets.

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IT Asset Management for Modern IT Assets

The cloud presents several challenges that require a tailored approach:

  • lack of visibility
  • new level of complexity with unique pricing and add-ons
  • perception of low-cost and easy to configure
  • inheriting the cloud service provider's (CSP) ITAM program - whether you want it or not


Cloud Asset Management (CAM) provides organizations with a comprehensive approach to effectively manage their cloud assets as well as the CSPs providing them. By leveraging CAM, organizations can overcome these unique challenges and ensure they are managing SaaS, PaaS, and IaaS assets efficiently and effectively.

Optimize Cloud Asset Utilization

Reduce Costs

Mitigate Risks

Drive Organizational Success

Where to start

Cloud assets are a different type of asset requiring a modern management approach. There are three main cloud architectures: SaaS, IaaS and PaaS. In this Master Class you'll discover what it truly takes to manage all forms of cloud assets throughout their entire lifecycle.

Get the Master Class
ITAM IQ's Modern ITAM - Managing Cloud Asset Master Class

Along with...

ITAM IQ Worksheet logo
By Keith Rupnik July 20, 2023
Struggling with unexpected SaaS expenses and program integration? Master SaaS governance with our best-practice, ITAM-focused worksheet.
SAM Does Not Equal Cloud Asset Management
By Keith Rupnik April 5, 2021
As cloud adoption continues to accelerate, so does the need to manage the cloud as a business asset. Is your IT Asset Management (ITAM) program ready?

Top Articles on Cloud Asset Management

The rearview mirror where the past is prologue
By Keith Rupnik April 3, 2024
Boeing's profit-driven shift led to troubles. Outsourcing caused vendor management challenges, reminding us that outsourcing doesn't eliminate responsibility. Cloud users should heed lessons on managing outsourcers and vendors to mitigate risks.
Cost Savings Using FinOps and ITAM
By Keith Rupnik November 14, 2023
FinOps enriches cloud cost insights, but challenges persist. ITAMers integrate strategically for comprehensive value alignment in organizational goals.
Cloud components (SaaS, IaaS and PaaS) being managed by an open hand (IT asset management - ITAM).
By Keith Rupnik July 3, 2023
Cloud Asset Management (CAM) is a new and innovative discipline within IT Asset Management (ITAM) that is dedicated to managing cloud assets.
Faster isn't always better. Is it time for a cloud speed limit?
By Keith Rupnik November 14, 2022
Cloud Asset Management, a sub-discipline of ITAM, provides a much-needed cloud speed limit resulting in pain relief for cyber security. Here’s how.
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What's Next: Take your Knowledge and Value to the Next Level with the Certification Course that's Right for You

expert instructor teaching ITAM for the cloud to eager students with questions and hands raised

1.

Decide between SaaS-only training or the full SaaS, PaaS, and IaaS experience

2.

Register for an upcoming class

3.

Complete your training

4.

Become Certified

5.

Level up your Cloud Asset Management program using your new knowledge and the additional resources

4-Hour: SaaS Specific

ITAM IQ's Certified SaaS Asset Manager badge

8-Hour: SaaS, PaaS, and IaaS

ITAM IQ's Certified Cloud Asset Manager badge

What Students Say About Our SaaS and Cloud Asset Management Certification Courses

Is your ITAM program ready for modern IT assets?

Let's schedule a planning session today.

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